Citigroup Raises SoFi Price Target to $28, Citing Crypto Products as Growth Driver

SoFi Technologies' stock surge reflects growing institutional confidence in its fintech ecosystem. Citigroup's bullish $28 price target hinges on four pillars: private credit expansion, stable consumer trends, technology platform growth, and resurgent crypto offerings. The digital bank's crypto product suite—now featuring low-cost money transfers—demonstrates how blockchain capabilities are becoming core to mainstream financial services.

Analysts highlight crypto's dual role: driving user engagement while bolstering deposit growth. This development mirrors broader Wall Street recognition of digital assets as revenue accelerators. SoFi's 46% year-to-date gain suggests traditional investors increasingly value crypto integrations as competitive differentiators in fintech.